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National Auto Dealer Marketing
Services
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365 Interactive,
Inc. specializes in Search Engine Marketing for Auto
Dealers. Search Engine Marketing, often referred to
as SEM, includes optimization of Web site copy and programming
for specific keywords to enhance the performance of the
natural (organic) page rankings within search engines. This
enhancement improves page rankings within search engines,
resulting in the increase in traffic from Internet users.
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Search engines have two types of listings: paid listings, which are usually labeled as “sponsored links”
on the right side of the page, and natural (organic) listings, which are not paid for and typically appear on the left side.
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| Why do
Auto Dealers need Search Engine Marketing? |
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Approximately 85% of all Web sites are found via search engines. |
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96% of Internet users begin their web search through a major search engine. |
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Consumer perception is that the higher a Web sites is ranked in a search engine, the more credibility the organization has as a whole, instilling more trust in the products/services they offer. |
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Search engine marketing allows Web site owners the ability to choose key words for searches performed by potential customers. |
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In January of 2005, over 145 million searches were performed with 4.2 billion search results. |
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