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| Lancaster Email Marketing Services: |
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Email Marketing
is the development of direct outbound marketing campaigns
via email. TRANSMIT, a program developed by 365 Interactive, includes everything
that you need to run email marketing campaigns either locally in Lancaster or worldwide. |
Features:
- List Building Tools
- Subscription Forms
- Auto Responders
- WYSIWYG Editor
- Tracking
- Robust Reporting |
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| Why is Email Marketing Beneficial in
Lancaster? |
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Personalizes Customer
Relations - Studies have shown that people in
Lancaster respond better
to emails that actually address them by their first name. Email
Marketing gives you the opportunity to ask your subscribers for any information you would like, such as their first name, last
name, age, salary, or even their shoe size. You can later use these fields in your email
to deliver personalized content.
Improves Sales and Increases Revenue - Use Email
Marketing to send follow-up autoresponders to potential customers
after they subscribe to an online mailing list. Send them a free
whitepaper, more information on your products, or even a "subscriber-only"
discount. Your creativity and imagination are your only
limits.
Builds Trust with Subscribers - One of the most
important steps in the buying process for customers, especially in Lancaster is trust. By starting your own weekly or monthly newsletter,
you're establishing your Web site as a credible source of information,
which helps your visitors build up their trust in you.
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