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Let's suppose
you are running an online advertising campaign (pay-per-click)
in one of the major search engines (Google, Overture) and a competitor
to your organization is clicking on your paid link. Or let's suppose,
an Internet spammer programs an automated script that continuously
clicks on your link. These malicious acts are running up your
bill and could even make your ad disappear.
This is phenomenon known as “Click Fraud,”
and you are not the only organization this is happening to. It
is estimated that Click Fraud cost businesses about $750 million
in 2004, which increased 30% from 2003.
"It's kind of like the Big Bang is happening right now,"
Morgan said. "The search market is exploding infinitely and
in all directions." Source: Forbes
Now you ask yourself:
- “How do I know if I am a victim of Click Fraud?”
- “What do I do if I suspect Click Fraud?”
By proactively monitoring Internet traffic
patterns Click Fraud is typically discovered in a short period
of time, however detecting this activity is only half the battle.
The second half is getting your money back from the search engines.
365 Interactive, Inc. has robust systems in place to detect Click
Fraud and assist with the refund process.
For more information on Click Fraud and how 365 Interactive can
assist your organization [ Click
Here ].
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