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Electronic Public Relations (ePR) is communication with the media and distribution
of materials (releases, articles, etc.) via electronic format.
By utilizing Internet-based tools and industry leading techniques,
it is now possible to publish, syndicate, submit, and analyze PR
activities like never before.
Publishing content via Content Management System, E-Mail Marketing
System, Blogware, and / or Podcast enables content contributors
to publish important industry communication without the need to
know and understand in-depth programming.
Syndicating content via RSS (Really Simple Syndication) / XML
news feeds has never been easier or more popular. RSS Marketing
is a convenient method to gather and quickly browse information
from multiple of sources. Content, called “feeds,”
are automatically sent to an RSS reader known as an “aggregator.”
This method of content delivery is increasingly popular as a result
of the “spam” (unsolicited e-mail) epidemic introduced in recent years.
Submitting releases and articles to major online news forums,
such as Google News, Yahoo News, eMedia Wire, PR Newswire, and
PR Web has also become increasingly mainstream and vital to increase
the level of exposure and readership.
Until now, it has been extremely difficult to measure
the effectiveness of the PR and Marketing activities, however,
robust analytics associated with ePR enables the ability to analyze,
track, and report the activity from these initiatives. These
analytics give all parties involved the ability to gauge exactly
what content is relative and most effective.
To learn how 365 Interactive’s tools can
help you improve your PR Initiatives
[ Click Here ].
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