|
|
 |
| |
|
|
|
Purchasing
clicks / traffic from search engines is called Pay-Per-Click
(PPC). Pay-Per-Click Advertising enables Web sites to quickly
get to the top of search engine listings by bidding and paying for keywords
related to your product or service. Charges occur ONLY if a user
searches for a keyword you are bidding on and clicks on the advertisement
that promotes and points to your Web site.
Natural / Organic Search Engine Optimization (SEO) is accomplished
mostly by optimizing Web page content and code. It is also done by obtaining
inbound links to Web pages located on a particular Web site. The
relevancy and depth of content is ranked against competitive Web
sites for natural / organic placement within the result listings.
Obtaining these listings can be extremely laborious and is never
guaranteed. By submitting a Web site to a search engine, it notifies
the spider (or robot) to crawl through the content
of that particular Web site allowing the content and site to be ranked in comparison to their competition.
Evaluating and comparing SEO (Search Engine Optimization) vs.
PPC (Pay-Per-Click) is kind of like evaluating renting vs. owning
with regards to property, or leasing vs. buying with regards to
a vehicle. At first, it is less expensive to rent, or lease, but
in the long run becomes exponentially more costly. Obtaining
natural / organic listings takes more time (it can take anywhere
from 6-12 months to gain natural rankings), money, and effort
up front and yields less predictable results.
That being said, the most effective short-term and most cost-effective long-term approach is one that combines paid submissions (to gain immediate listings) with a plan to phase out that paid advertising through
natural / organic listings for a lasting improvement in your search engine placement.
To learn how 365 Interactive’s tools can help you improve
your Internet Advertising [ Click
Here ].
|
|
| |
|
|
| |
|
|
| |
|
|
|
|
|
Site Map
