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Search Engine Marketing
Poughkeepsie |
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365 Interactive, Inc. specializes
in Search Engine Marketing in
Poughkeepsie
and Internationally. Search Engine Marketing, often referred
to as SEM, includes optimization of Web site copy and programming
for specific keywords to enhance the performance of the natural
(organic) page rankings within search engines. This enhancement
improves page rankings within search engines, resulting in
the increase in traffic from Internet users. Search Engine
Marketing services are a core element to effective Internet
Marketing. |
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Search engines have two types of listings: paid listings,
which are usually labeled as “sponsored links”
on the right side of the page, and natural (organic) listings,
which are not paid for and typically appear on the left
side.
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| Why is Search Engine Marketing Beneficial to
Poughkeepsie Businesses?
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Approximately 85% of all
Web sites are found via search engines. |
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96% of Internet users
begin their web search through a major search
engine. |
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Consumer perception is
that the higher a Web sites is ranked in a search engine, the more credibility the organization has as a whole, instilling more trust in the products/services they offer. |
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Search engine marketing
allows Web site owners the ability to choose
key words for searches performed by potential
customers. |
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In January of 2005, over
145 million searches were performed with 4.2
billion search results. |
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