RSS (Really Simple Syndication) Marketing is a convenient method to gather and quickly browse information from multiple of sources. Content, called "feeds," are automatically sent to an RSS reader known as an "aggregator." This method of content delivery is increasingly popular as a result of the "spam" (unsolicited e-mail) epidemic introduced in recent years.

One fundamental difference that makes it such a revolutionary element is that it changes how information is transmitted on the Internet; it sends out or syndicates a site's content rather than users having to find it.

Nielsen//NetRatings, a global leader in Internet media and market research, today reported that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users.

"Convenience is the primary reason respondents gave for using RSS feeds," said Jon Gibs, senior research manager, Nielsen//NetRatings. "Once the technology has been adopted, users can easily add new content. This allows news-hungry Web visitors to sample a wide variety of news sources," he continued. Source - Nielsen/Net Ratings

Put simply - RSS changes 'how' information is distributed. RSS has the ability to transmit all types of content including text, video, and audio. In a sense, this enables a new more proactive approach to reaching customers.