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Services / Search Engine Optimization (SEO) |
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Search Engine Optimization
Services include optimization of Web site copy and
programming for specific keywords to enhance the performance
of the natural (organic) page rankings within search engines.
This enhancement improves page rankings within search engines,
resulting in the increase in traffic from Internet users.
Search Engine Optimization Services are a core element
to effective Internet Marketing. |
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Search engines have two types of listings: paid listings,
which are usually labeled as “sponsored links”
on the right side of the page, and natural (organic) listings,
which are not paid for and typically appear on the left
side.
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| Advantages
of Search Engine Optimization Services: |
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Approximately 85% of all
Web sites are found via search engines. |
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96% of Internet users
begin their web search through a major search
engine. |
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Consumer perception is
that the higher a Web sites is ranked in a search engine, the more credibility the organization has as a whole, instilling more trust in the products/services they offer. |
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Search engines marketing
allows Web site owners the ability to choose
key words for searches performed by potential
customers. |
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In January of 2005, over
145 million searches were performed with 4.2
billion search results. |
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